– Our brand’s Name introduces the word “LELAS” as mentioned in Turkish, derived from the word “LILAC” which means: Lilac Flower, in its Greek origins, Symbolism of color, and Natural association we found a perfect reflection of our core values and vision.
– Around the name LELAS, we built a young and proud character, full of love and innocence, However. our character is not a weak one, for even in the hardest of times Lilacs are the first to blossom foretelling a spring that is yet to come.
– From our headquarters in Istanbul, a city full of heritage, culture, contradictions… And harmony! We launched our brand in 2014 with the ultimate goal to re-invent the Turkish perfumes industry and to introduce LELAS as a worldwide leading brand.